| Source | Leads | Ad Spend |
CPA | Revenue | ROAS | D7 COH |
D14 COH |
D30 COH |
D90 COH |
D7 ACT |
D14 ACT |
D30 ACT |
D90 ACT |
CaC High |
CaC Buyer |
CR Lead→1st |
1st→ 3rd |
Buyer→ High |
D1 Ret |
W0 Ret |
W1 Ret |
|---|
| Source | AVg NEW | AVg Young | % Ret New | % Ret Old |
|---|